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Why the Best Time to Buy a Wine Cooler is Right Now

by Michael Webster

Wine coolers come in all shapes and sizes. Find the right one for you.

It’s been a year unlike any other, but it hasn’t been all bad. We’ve had time to reflect on what’s most important, and sitting at home, enjoying the quiet moments with someone you care about has never felt more special. Home entertaining, stay-cations, and quiet-nights-in are all part of the new normal. And just in case you hadn’t noticed, nothing goes better with good company, than good wine.

As wine sales continue to surge, more and more people are asking if now is the right time to buy a wine cooler for their home.

It is.

And here’s why…


Wine is best enjoyed at the perfect serving temperature, anywhere from 50 - 59 degrees Fahrenheit. And guess what? Your fridge is ten degrees cooler than that. I mean, that’s fine. In the same way, a mediocre dinner, or a boring first date is fine. But if you’re like me, and you prefer not to lean into disappointment, then you need to up your serving game. Wine coolers are perfectly calibrated to hit that temperature sweet spot and considering you have single, dual, and even triple zone options for reds, whites, and everything in between there’s no excuse to serve up sub-par wine again.

Trust me, your tastebuds will thank you for it.


As more people stay at home, more people eat at home and that means there’s more food in the fridge. Squeezed between produce, dairy, and leftovers there’s not much space left for a nice bottle of wine. Sounds like another perfect job for your wine cooler.

As your wine collection grows, it’s only natural to look at expanding your storage capacity. You’ve pushed your fridge to the limit after all, and it’s time to explore your options. Wine coolers are available in under-counter widths from 15 to 36 inches, and at full height in 18 - 36-inch columns. With so many options in the market, there’s a perfectly sized wine storage solution for every kitchen.

Wine coolers are ecologically friendly and a great investment.


Believe it or not, a wine cooler is the most ecologically friendly choice you can make in wine storage. Unlike traditional refrigerators, dedicated wine coolers don’t use gases to regulate temperature so there’s no risk of harmful, environmentally altering emissions. The best wine coolers use a thermoelectric cooling system to reduce vibration and operate silently, especially compared to the loud compressors of refrigerators.

The only other option out there is a dedicated wine cellar. Putting aside the large initial investment to build, a wine cellar designed to regulate temperature, vibration, and humidity at a comparable level to a wine cooler will cost thousands of dollars and consume many more kilowatts of power to operate, each and every year.

Bottle for bottle, dollar for dollar, a wine cooler is the better option for you and planet earth.


There’s one last reason that you should buy a wine cooler today. And that’s because you’re going to need it tomorrow. The sun is breaking over the horizon, and when the time comes you’re going to want to host the biggest party in the history of… well, ever maybe. With a house full of people you’ll want ample supplies, and there’s no better time than now to start planning the party of the century.

Equipped with UV-resistant glass, vibration-resistant tech, humidity control, and insulated compartments for perfect temperatures wine coolers can keep your wine impeccable for years to come. With a wine cooler, when normal comes again, you’ll be ready.

So raise your glass and head on over to BrandSource to check out our helpful Buying Guides on wine coolers and all of your appliance needs.